Comp every lead before the seller answers the phone
Speed and accurate numbers decide most wholesale deals. Bricked underwrites each lead in under 30 seconds and returns comps, repairs, ARV, and a maximum offer, so you can negotiate with real data before your competitors finish their research.
The problem
Leads arrive faster than you can comp them
Your marketing can produce 100 leads in the time manual comping gets through 20. The other 80 receive a rough offer or no offer at all, and rough offers often fail later in the transaction or get renegotiated at the buyer’s inspection.
Your MAO depends on your ARV and repair numbers
The arithmetic in the 70% rule is simple, but the two inputs are not. If you comp against a renovated sale by mistake, or estimate repairs with a price-per-square-foot rule, your maximum offer will either lose you deals or lose you money.
Buyers check your numbers
Serious cash buyers run their own comps on every deal. If your ARV does not hold up under their analysis, you lose your assignment fee first, and your buyers stop answering your calls after that.
How Bricked changes it
Underwrite the whole lead list
At less than 30 seconds per property, you can comp 100 leads in under an hour without more staff. Every seller conversation starts with real numbers on the screen.
ARV and repairs you can defend
Bricked selects and adjusts comps with the same method an appraiser uses, scores renovation condition from listing photos, and builds itemized repair budgets from local material and labor costs. Your MAO stops being a guess.
Close buyers with proof
Share the CMA report with your buyers. When they can see the comps, the adjustments, and the repair line items, they move faster and renegotiate less.
Works where your leads are
Bricked covers the whole country, including non-disclosure states such as Texas, so virtual wholesalers can work any market with the same confidence as their local one.
“It accomplishes in minutes what would take me ages to do manually. What really impresses me is how Bricked finds comps I've completely missed.”
Marcus
Acquisitions Manager
Frequently asked questions
How do wholesalers use Bricked day to day?
Run every new lead through Bricked before your call sessions, negotiate with the ARV, repair estimate, and offer price on screen, then share the CMA report with cash buyers during disposition. Teams that underwrite at volume connect the API to score leads automatically.
Does Bricked calculate my maximum allowable offer?
Yes. Bricked returns an instant offer price together with the ARV and repair estimate on every run, and you can adjust the assumptions to match your spread and fee structure.
Do I still need my lead generation software?
Yes. Bricked does not do lead lists, skip tracing, or mail. It underwrites the leads that your PropStream, BatchLeads, or DealMachine account produces. Most wholesalers run Bricked next to their lead generation tool.